Bridging the gap between toys and animation.
We infuse story, design, and play into everything that we do without it ever feeling like a square peg in a round hole.
Services
Most of our clients engage us at the very beginning of their projects. Share your concept with us and we’ll gather supportive trends, sketch it up, and bring the world to life!
Known as the 'secret weapon' of the toy and animation industry, we’re fast, nimble, and can work at any pace.
We specialize in story development and toys, but we’re up for anything! If you have an idea that you’d like to explore, hit us up!
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Trend Reports / Data Points + Mood Boards
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Concept Art + Character Design
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Pitch Deck + Bible Creation
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Storyboards
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Toy Design
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3D Sculpts + Renders
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Hand Samples + Prototypes
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Packaging
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Style Guide Illustration
Toys
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Disney Descendants: The Rise of Red
Mattel and Pixelle crafted gorgeous, trend-focused mood boards, fashion designs, and character concepts to present to the Disney team, laying the foundation for what has now become The Rise of Red.
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Wicked Dolls
The Pixelle team collaborated closely with Universal to develop a range of fashion concepts, each uniquely inspired by the film's essence and style to inspire the toy partner.
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Secret Findees
What a charming concept! Pixelle teamed up with Goliath to bring these delightful characters to life, designing their unique styling, mailbox, accessories, and ethereal packaging graphics.
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Hairdorables
Pixelle’s founder, previously served as VP of New Content & Design at Just Play, where she pitched a doll concept inspired by social media stars. She collaborated with Powerpuff Girls writer Cindy Morrow to develop the story and designed the initial characters, fashions, dolls, pets, and packaging graphics.
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Magic Mixies
Moose and Pixelle have a long history of collaboration! Magic Mixies was just one of many creative and exciting projects we’ve help develop over the years.
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Capsule Chix
Pixelle designed this customizable doll line with Moose Toys and Monster High creator, Garrett Sander. There were well over 100 doll designs and over 400 billion ways to mix and match them.
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Unicorn Academy
Brought in from the very start of story development, Pixelle played a key role in designing the core cast of characters and their horses, which were later transformed into TOTY award winning toys.
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Spirit Riding Free
Directed and designed the Netflix Spirit Riding Free toy line at the start, in close collaboration with the Just Play team. As the master license holder, Just Play created an impressive showroom of products sure to captivate any horse-loving, free-spirited child.
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Shimmer and Shine
From 2014 to 2016, Pixelle's founder served as the Director of Girls' Toys and Creative Resources at Nickelodeon, where she bridged the gap between toys and animation to build beloved brands such as Shimmer and Shine, Dora, Sunny Day, Nella the Princess Knight, Butterbean’s Café and more.
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Disney Fairies
An all-time favorite project is Disney Fairies, still to this day. As senior designer at Disney Consumer Products, Pixelle’s founder developed the Fairies toyline alongside Jakks Pacific, Toon Studios, and the amazing Disney team.
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Disney's Style Series: Belle
This is Hasbro’s Saks 5th Avenue exclusive Belle for her 30-year anniversary.
Pixelle designed the fashion for this extremely deluxe collectible doll for fall 2021.
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Sofia the First
Designed the Sofia line with Mattel at Disney Consumer Products.
Pixelle’s founder also helped with the preliminary Sofia designs back when she was called “Phoebe the First” for Disney TV animation.
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Mini BarblieLand
We helped design the packaging graphics for this adorable Barbie mico-line.
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Barbie Dream Besties
Pixelle developed the character art style for the packaging, with the opportunity to contribute to a wide range of characters along the way. What a dream it has been to work on these Besties.
Clients
Story & Design
Pixelle’s Founder:
Whitney Pollett has worked in the toy and entertainment industry for 15+ years. She’s passionate about building brands, telling aspirational stories, and nurturing talent.
Previous Experience: VP of new content & design at Just Play, creative director of girls’ toys and creative resources at Nickelodeon, senior designer at Disney Consumer Products, fashion apprentice for The Blonds NY, and has an ongoing relationship with Mattel, Disney, Spin Master, MGA, Hasbro, Universal, Moose & more.
Whit’s Collaborations + Interests
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Whit’s Collaborations + Interests *
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MerMay Onine Art Contest
MerMay, a month-long art celebration in May inspired by mermaids, invites artists worldwide to share their unique interpretations of mermaids daily. Founded by former Disney animator Tom Bancroft, Tom tapped Whitney to produce and host the show along with fellow creative mermaid lover Lauren Barger. Since their introduction, the community has exploded! Whit and Lauren have serialized the essence of not just designing mermaids, but breaking into the world of creativity by going live on Instagram with legendary animators, kid lit authors, toy designers, and more. They’ve also partnered with numerous creative companies to offer the tools aspiring and passionate creatives need to succeed in the world of commercial art.
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Community
Whitney was an early adopter and one of the first artists to appear on Instagram. She’s grown a completely organic fan base by posting original artwork and drawing tutorials that encourage artists to pursue their passions and believe in themselves.
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Speaking Events
Demystifying and democratizing the world of toys has been a passion of Whitney’s. She’s given talks with Disney+, Bark Box, B&H, Wacom, and San Diego Comic-Con.
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Comic-Con
Whitney always looks forward to creative conventions and gatherings like San Diego ComicCon, Lightbox Expo and Adobe Max.
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Education
Whitney has been a guest lecturer at Otis College of Art + Design, FIT in NYC and a teacher on www.ProjectCity.tv.
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Gallery Work
The Disney Wonderground Gallery storefront! Other galleries she’s enjoyed working with are Gallery Nucleus, Gallery 1988, QPOP, The Meltdown and the Himalaya Museum in Shanghai.
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PFPs + Digital Collectibles
Whitney was invited by R-Space on Xiaohongshu to create an exclusive PFP project. She collaborated with Anileague to develop a campaign that reached over 70 million users and multiple celebrity influencers. The message was: “Even though some days you may feel teeny tiny, you’re strong, you’re tough, and you can do anything!” The project, called Fairy Spell, featured the tagline “We See You” and became the highest-grossing women-led PFP in China—achieving this milestone without ever using cryptocurrency.
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Metaverse
In collaboration with IMVU, Whitney created a virtual underwater studio space called ART-LANTIS, where creative friends could gather, chat, take selfies, and pose on a model stand while others sketched them. The event featured a live Q&A with Whitney, attracting thousands of virtual attendees, and ART-LANTIS remains a fun spot for like-minded friends to connect and hang out on the IMVU metaverse platform.
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